Certification Exam- Boomerang Book MBA

The Aesthetic Market Place is comprised of?

Baby Boomers mainly

Correct Incorrect Correct answer

Millenials mainly

Correct Incorrect Correct answer

Boomers and Millennials combined

Correct Incorrect Correct answer

Parents of Boomers mainly

Correct Incorrect Correct answer

The estimated Combined Size of the Aesthetic Market in America is?

80 million

Correct Incorrect Correct answer

100 million

Correct Incorrect Correct answer

160 million

Correct Incorrect Correct answer

200 million

Correct Incorrect Correct answer

The Most common Superior Retail Value Proposition (SRVP) in Private Pay Health care is?

Discounter retail

Correct Incorrect Correct answer

Big Box Retail

Correct Incorrect Correct answer

Luxury Brand Retail

Correct Incorrect Correct answer

Hybrid retail

Correct Incorrect Correct answer

Your Mission Statement?

Defines who you will serve and how you will serve them

Correct Incorrect Correct answer

Short statement: one sentence of paragraph

Correct Incorrect Correct answer

Is customer facing

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

Your Vision Statement?

Is a short version of your business plan and is 1-2 pages long

Correct Incorrect Correct answer

Is externally facing business vision and goals

Correct Incorrect Correct answer

Never states your income goals

Correct Incorrect Correct answer

Is internally facing and encapsulates your business vision

Correct Incorrect Correct answer

The Location of your Physical Space?

Rarely affect customer purchasing

Correct Incorrect Correct answer

Can be a VERY important part of your marketing strategy

Correct Incorrect Correct answer

Should not use back lite signage

Correct Incorrect Correct answer

Should avoid competing high end retail locations

Correct Incorrect Correct answer

What best describes your brand?

Logo

Correct Incorrect Correct answer

Color palette and décor

Correct Incorrect Correct answer

SRVP

Correct Incorrect Correct answer

A Customers Emotional respond to a, b and c

Correct Incorrect Correct answer

What Best describes Your Digital Place?

Have a website that is different in look and feel to your physical place

Correct Incorrect Correct answer

Is designed for Lead conversion

Correct Incorrect Correct answer

Should not have more than one social media channel media

Correct Incorrect Correct answer

Should not have video or before and after’s is you are permitted

Correct Incorrect Correct answer

The Waiting Room in your PLACE should have?

Validation and credentialing messaging

Correct Incorrect Correct answer

Cross marketing message

Correct Incorrect Correct answer

Testimonials

Correct Incorrect Correct answer

All of the Above

Correct Incorrect Correct answer

The most important single thing in creating a successful business is?

The right Plan

Correct Incorrect Correct answer

The right Place

Correct Incorrect Correct answer

The right product

Correct Incorrect Correct answer

The right people

Correct Incorrect Correct answer

What best describes The Corporate Culture or your Business?

How employees treat each other

Correct Incorrect Correct answer

How employees are bonused

Correct Incorrect Correct answer

The set of beliefs and behaviors you need for success

Correct Incorrect Correct answer

How your manager treats staff

Correct Incorrect Correct answer

The most common successful Corporate Culture in our space is?

Sales orient

Correct Incorrect Correct answer

Client service oriented

Correct Incorrect Correct answer

Command and Control

Correct Incorrect Correct answer

Accountability driven

Correct Incorrect Correct answer

The Defined Culture versus the Actual culture is most determined by?

What the leader does

Correct Incorrect Correct answer

What the leader says

Correct Incorrect Correct answer

What the manager does

Correct Incorrect Correct answer

What the manager says

Correct Incorrect Correct answer

It is best to hire client facing staff for?

A big brain

Correct Incorrect Correct answer

Excellent skills

Correct Incorrect Correct answer

A good “people personality

Correct Incorrect Correct answer

A lot of experience

Correct Incorrect Correct answer

Which is most accurate: “A product is”?

A procedure you delegate

Correct Incorrect Correct answer

A procedure you deliver yourself

Correct Incorrect Correct answer

A skin care product

Correct Incorrect Correct answer

An Injectable

Correct Incorrect Correct answer

An energy-based device

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

In the early 1990’s the following were true except?

Collagen was the dominant dermal filler in the US

Correct Incorrect Correct answer

Most lasers had significant downtime

Correct Incorrect Correct answer

Non-surgical treatments were far more common than surgical

Correct Incorrect Correct answer

Little was known about Botox by the general public

Correct Incorrect Correct answer

The early explosion of the non-invasive cosmetic medical market in the USA in early 2000 resulted from all but?

New entrance of laser manufacturers

Correct Incorrect Correct answer

The Millennial generation embracing the market

Correct Incorrect Correct answer

Public awareness about Botox

Correct Incorrect Correct answer

Baby Boomers starting to turn 50 years old in large numbers

Correct Incorrect Correct answer

Cultural obsession with youth and vanity

Correct Incorrect Correct answer

Approval of Restylane in the USA

Correct Incorrect Correct answer

Which of the following is not true?

The noninvasive procedure space has grown at least 1400% over the past two decades

Correct Incorrect Correct answer

In 1997, there were 1 million excisional plastic surgery procedures and 1.1 million non-excisional treatments

Correct Incorrect Correct answer

By 2022, noninvasive plastic surgery controlled 60% of the market

Correct Incorrect Correct answer

Excisional plastic surgery is now less than 1:5 procedures

Correct Incorrect Correct answer

Convergence contributed to the rapid growth of Cosmetic enhancement as a result of all but?

Baby boomers getting older

Correct Incorrect Correct answer

Manufacturers making devices, injectables and skin care to serve the market

Correct Incorrect Correct answer

Government regulation getting stricter on approvals

Correct Incorrect Correct answer

Make over reality shows

Correct Incorrect Correct answer

Oprah Winfrey

Correct Incorrect Correct answer

Emergence of Millennials

Correct Incorrect Correct answer

Social Media

Correct Incorrect Correct answer

An extender, or delegated act services provider provides the following except?

Allows you to scale your business

Correct Incorrect Correct answer

Allows you to differentiate price points

Correct Incorrect Correct answer

Puts you at an unnecessary risk of litigation

Correct Incorrect Correct answer

Can add value to sale at the time of succession planning

Correct Incorrect Correct answer

The Best way to decide prices for your services and products include all but?

Most importantly on what you pay vendors for products

Correct Incorrect Correct answer

How much you want to make per hour

Correct Incorrect Correct answer

How much you want to net per hour

Correct Incorrect Correct answer

A competitor pricing matrix

Correct Incorrect Correct answer

What is your Superior Retail Value Proposition (SRVP)

Correct Incorrect Correct answer

The most common SRVP’s include except?

Luxury Brand

Correct Incorrect Correct answer

Discounter

Correct Incorrect Correct answer

Consumer Social Media focus

Correct Incorrect Correct answer

Hybrid Good service affordability

Correct Incorrect Correct answer

Big Box

Correct Incorrect Correct answer

Which is the most accurate: For High price Luxury Brand Business Models can be very successful because?

10% of consumers are only attracted to the highest priced brands

Correct Incorrect Correct answer

These consumers tend to be recession proof

Correct Incorrect Correct answer

Margins are high

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

Which answer is least accurate: Dropping your Prices is often not a solution to cash flow problems and insufficient sales because?

Price is usually not the issue

Correct Incorrect Correct answer

Conversion stage cascade is weak

Correct Incorrect Correct answer

Consumers are not loyal to low price practices

Correct Incorrect Correct answer

Lower prices correct the consumers expectations from the practice

Correct Incorrect Correct answer

The least important element of patient conversion is?

The quality of your awareness campaign

Correct Incorrect Correct answer

How well in-bound phone calls, texts and emails are managed

Correct Incorrect Correct answer

An excellent consult process

Correct Incorrect Correct answer

Aggressive follow up of unclosed leads, consults and treatments

Correct Incorrect Correct answer

The Brand of toxin or filler you use

Correct Incorrect Correct answer

A Practice Funnel is?

A schematic graphic illustration and representation of patient flow and conversion in your practice

Correct Incorrect Correct answer

Used to measure conversion success

Correct Incorrect Correct answer

Sorts out patients by gender and procedure

Correct Incorrect Correct answer

Becomes more cylindrical with the CRO success

Correct Incorrect Correct answer

The 6 conversion stages of a Practice Funnel include all but?

Awareness to Lead

Correct Incorrect Correct answer

Lead to Consult

Correct Incorrect Correct answer

Consult to Treatment

Correct Incorrect Correct answer

Treatment to RE-Treatment

Correct Incorrect Correct answer

Treatment to Staff Interaction

Correct Incorrect Correct answer

Treatment to Other services

Correct Incorrect Correct answer

Treatment to Ambassadorship

Correct Incorrect Correct answer

CRO, or Conversion Rate Optimization includes all but?

Answering incoming leads

Correct Incorrect Correct answer

Delivering online and in person consults

Correct Incorrect Correct answer

Following up unclosed leads and consults

Correct Incorrect Correct answer

Having the best website in your local search market

Correct Incorrect Correct answer

Having a formal software driven post treatment retention program

Correct Incorrect Correct answer

Which is NOT true about well executed Digital Paid Search Awareness Campaigns?

Leads respond to a strong, congruent USP

Correct Incorrect Correct answer

Leads respond to strong call to action

Correct Incorrect Correct answer

Leads spend more time researching their provider in person than on-line

Correct Incorrect Correct answer

Leads like before and after photo galleries, video

Correct Incorrect Correct answer

Most Leads will check out rating sites and social channels to make purchasing decisions

Correct Incorrect Correct answer

The following are common USP’s deployed in well executed Paid Search Campaigns except?

You are the “BEST”

Correct Incorrect Correct answer

You are the “MOST EXPERIENCED”

Correct Incorrect Correct answer

You have the “NEWEST” technology/products

Correct Incorrect Correct answer

You highest organic SERP “ONLINE” presence

Correct Incorrect Correct answer

You are the “BIGGEST”

Correct Incorrect Correct answer

You are the most “AFFORDABLE”

Correct Incorrect Correct answer

All of the following indicate that an IMPRESSION have become an actual LEAD except?

When they make a phone call to your center

Correct Incorrect Correct answer

When they consider buying

Correct Incorrect Correct answer

When they email a form from you landing page

Correct Incorrect Correct answer

When then submit a text message

Correct Incorrect Correct answer

When they submit a rewards and loyalty APP request

Correct Incorrect Correct answer

An assigned Lead Coordinator is best described?

One of the least important back-office jobs

Correct Incorrect Correct answer

Is assigned to convert consults to treatments

Correct Incorrect Correct answer

Focuses only on closing phone calls

Correct Incorrect Correct answer

Is responsible for converting phone calls, email forms, text messages, APP responses and other interested contacts to Consults.

Correct Incorrect Correct answer

Lead Generation contact with your clinic will?

Be mostly phone calls

Correct Incorrect Correct answer

Be after hours and on weeks

Correct Incorrect Correct answer

Will be text and app responses from mainly millennials

Correct Incorrect Correct answer

Need to be responded to within 48 hours

Correct Incorrect Correct answer

Drip Marketing?

Involves frequent phone calls

Correct Incorrect Correct answer

Converts at 8-10% higher rates

Correct Incorrect Correct answer

Involves outbound text, email or phone at a regular cadence

Correct Incorrect Correct answer

Does not work in the private pay medical space

Correct Incorrect Correct answer

The modern patient when coming for consultation generally?

At the beginning of their research

Correct Incorrect Correct answer

Does not check out social media or rating sites till after the consult

Correct Incorrect Correct answer

Does not expect to go right to treatment at the time of a non-surgical consult

Correct Incorrect Correct answer

Has spent hours online researching and iss generally showing up to book and do treatment

Correct Incorrect Correct answer

A Good Lead Conversion rate is?

0.25

Correct Incorrect Correct answer

0.5

Correct Incorrect Correct answer

70% or Better

Correct Incorrect Correct answer

None of the Above

Correct Incorrect Correct answer

A screening consult coordinator?

Is best for startup practices

Correct Incorrect Correct answer

Should not be free or no charge

Correct Incorrect Correct answer

Is not accepted by patients who only want to see a doctor

Correct Incorrect Correct answer

Can increase the practitioners consult closure rate significantly

Correct Incorrect Correct answer

Virtual Consults can be?

A good screening tool

Correct Incorrect Correct answer

Can be more efficient than live consults

Correct Incorrect Correct answer

Very popular with most patients

Correct Incorrect Correct answer

Confidential

Correct Incorrect Correct answer

All of the Above

Correct Incorrect Correct answer

Having consult fee can?

Increase the number of leads who convert to consult

Correct Incorrect Correct answer

Reduce the no show rate to 8-10%

Correct Incorrect Correct answer

Attract more tire “kickers” and “window shoppers”

Correct Incorrect Correct answer

Is ideal for practices just starting out

Correct Incorrect Correct answer

The 8 Steps to a successful consult include the following except?

Make them your friend

Correct Incorrect Correct answer

Uncover Goals and Expectations early

Correct Incorrect Correct answer

Manage expectations to realistic outcomes

Correct Incorrect Correct answer

Reassure you have a treatment solution

Correct Incorrect Correct answer

Be a top-down salesperson and position the best combination of services

Correct Incorrect Correct answer

Deploy Future pacing and buyer’s remorse near the end

Correct Incorrect Correct answer

You should Say NO a lot

Correct Incorrect Correct answer

Use a closer to discuss money with high ASP services

Correct Incorrect Correct answer

Always interview family and/or friends

Correct Incorrect Correct answer

The Following personality disorders (not traits) represents 10-15% of all plastic surgery and cosmetic enhancement patients?

Obsessive Compulsive Disorder (OCD)

Correct Incorrect Correct answer

Body Dysmorphic Disorder (BDD)

Correct Incorrect Correct answer

Schizotypal Affective Disorder

Correct Incorrect Correct answer

Borderline Personality Disorder

Correct Incorrect Correct answer

Antisocial Disorder

Correct Incorrect Correct answer

Cyclothymic disorder

Correct Incorrect Correct answer

A good consult closure rate is considered to be?

0.1

Correct Incorrect Correct answer

0.25

Correct Incorrect Correct answer

0.5

Correct Incorrect Correct answer

0.7

Correct Incorrect Correct answer

Bundling Services in Combination can?

Increase the Average Selling Price

Correct Incorrect Correct answer

Reduce the risk of commodification

Correct Incorrect Correct answer

Create a “better wow” with the patient

Correct Incorrect Correct answer

Result in higher retention

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

All of the following techniques typically reduce treatment pain and anxiety except?

Pre procedure education

Correct Incorrect Correct answer

Topical anesthesia

Correct Incorrect Correct answer

Collecting funds and fees up front

Correct Incorrect Correct answer

Nitrous oxide

Correct Incorrect Correct answer

Local anesthesia

Correct Incorrect Correct answer

Getting patients back for re-treatment maintenance treatments?

Rarely occurs

Correct Incorrect Correct answer

Should be 25% of your monthly income

Correct Incorrect Correct answer

Is not part of the drip and nurture marketing program

Correct Incorrect Correct answer

Should occur with 70-80% of patients in well run practices

Correct Incorrect Correct answer

Upselling to other services (cross merchandising)?

Is unprofessional and should not be done

Correct Incorrect Correct answer

Is a proven and successful retail tactic

Correct Incorrect Correct answer

Does not work with medical services

Correct Incorrect Correct answer

Disconnects patients from your brand

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

It is more cost effective to?

Generate top of funnel paid search leads

Correct Incorrect Correct answer

Spend most of your marketing dollar on SEO

Correct Incorrect Correct answer

Market to your existing database

Correct Incorrect Correct answer

Pay for low cost paid social leads

Correct Incorrect Correct answer

Using practice management software can?

Allow you to optimize conversion

Correct Incorrect Correct answer

Mine your database

Correct Incorrect Correct answer

Optimize practice profits

Correct Incorrect Correct answer

Offer rewards APP

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

Reputation Management is?

Not as important as it used to be

Correct Incorrect Correct answer

Is driven mainly by bad treatment outcomes

Correct Incorrect Correct answer

Does no influence new patient buying behavior

Correct Incorrect Correct answer

Requires a formal ongoing program using your happy patients to post

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

Practice Key Performance Indictors of KPI’s ?

Are separate from a PMS System

Correct Incorrect Correct answer

Are vital to the parameters you use to treat your patients

Correct Incorrect Correct answer

Are critical measurements in your practice that help you manage your Profit and Loss proforma

Correct Incorrect Correct answer

Are important for your accountant to file your taxes

Correct Incorrect Correct answer

Your Practice summary of Mangers Dashboard my include?

Actual Sales

Correct Incorrect Correct answer

Projected Sales

Correct Incorrect Correct answer

Sales Gap

Correct Incorrect Correct answer

Revenue Recognition Time

Correct Incorrect Correct answer

Scheduling GAPS

Correct Incorrect Correct answer

Stage Specific unconverted Lists

Correct Incorrect Correct answer

Cross Marketing and Ambassador opportunities

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

Projected Sales include all but?

Conversion rates

Correct Incorrect Correct answer

ASP

Correct Incorrect Correct answer

Time Interval

Correct Incorrect Correct answer

Patient Gender

Correct Incorrect Correct answer

Revenue Recognition time is?

When you must pay tax on patient money spent

Correct Incorrect Correct answer

When optimal interest rates accrue

Correct Incorrect Correct answer

The time between at conversion stage and when money is spent

Correct Incorrect Correct answer

The time after which patient refunds will not be issued

Correct Incorrect Correct answer

Uncovered Reports is best described by?

Track the clinical outcome of treatments

Correct Incorrect Correct answer

Are a part of your monthly financials

Correct Incorrect Correct answer

Report those leads, consults and treatments that have not moved on the next stage of engagement in your practice funnel

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

Drip Marketing is best described by?

Describes strategic e-blasts and texts at an established cadence that is proven to improve stage conversion

Correct Incorrect Correct answer

Describes cost effective and intermittent paid search

Correct Incorrect Correct answer

Refers to the size of the eblast or text message

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

Retention Reports are best described by?

Describe how much money is in your bank account at the end of the month

Correct Incorrect Correct answer

Describe how happy your employees are in any given period

Correct Incorrect Correct answer

Describe how many patients, who had treatment come back for maintenance treatment of the same procedure, service, or product

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

Promotion is best described by?

Is something you do when you first open to get busy

Correct Incorrect Correct answer

Does not include digital marketing

Correct Incorrect Correct answer

Is still dominated by tradition print and broadcast

Correct Incorrect Correct answer

Does not include organic search engine optimization

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

The following statement about Finding new leads is correct except?

Has never been more expensive

Correct Incorrect Correct answer

New leads have never been more prequalified

Correct Incorrect Correct answer

By the time they book a consult, they are ready to purchase

Correct Incorrect Correct answer

No long relies on “word of mouth”

Correct Incorrect Correct answer

The following are true about Promotion and the acquisition of New Leads except?

Has become easier with Digital media

Correct Incorrect Correct answer

Allows younger and new start up practices to compete with established practices

Correct Incorrect Correct answer

Lead Generation been democratized

Correct Incorrect Correct answer

Paid search is less effective and more expensive than Search Engine Optimization

Correct Incorrect Correct answer

TV and Radio is less important in Lead Gen than in the pre-internet era

Correct Incorrect Correct answer

Newspaper and Magazines are less relevant to millennials

Correct Incorrect Correct answer

Promotion is best defined as?

Print, broadcast and search engine marketing

Correct Incorrect Correct answer

Search engine marketing and database marketing

Correct Incorrect Correct answer

The sum of all activities a practice does to get into the hand of consumer the Products and services they offer

Correct Incorrect Correct answer

An activity reserved for young and start up physicians

Correct Incorrect Correct answer

Traditional Promotion often included?

Internal database marketing

Correct Incorrect Correct answer

Client events

Correct Incorrect Correct answer

B2B events

Correct Incorrect Correct answer

Public Relations consultant

Correct Incorrect Correct answer

Newspaper and Magazine adds

Correct Incorrect Correct answer

Television and Radio adds

Correct Incorrect Correct answer

Billboards

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

Even in the Digital era, which of the following promotion and marketing tactics will still likely be a part of your marketing program?

Newspaper ads

Correct Incorrect Correct answer

Yellow pages and directories

Correct Incorrect Correct answer

Messaging on-hold for the phone leads

Correct Incorrect Correct answer

Radio ads

Correct Incorrect Correct answer

Television ads

Correct Incorrect Correct answer

Magazine ads

Correct Incorrect Correct answer

None or the above

Correct Incorrect Correct answer

Digital Media and Marketing includes all but one?

SEO

Correct Incorrect Correct answer

Organic Social Media

Correct Incorrect Correct answer

Digital Database Management

Correct Incorrect Correct answer

Cloud based data storage and backup

Correct Incorrect Correct answer

Paid Search

Correct Incorrect Correct answer

Digital promotion is essential in today’s market because?

Most modern aesthetic consumers now connect with retail options online

Correct Incorrect Correct answer

Millennials and Gen Z make up a huge new market for aesthetic services

Correct Incorrect Correct answer

Young people rarely use traditional print and broadcast to purchase

Correct Incorrect Correct answer

Most Baby Boomers have now switched to Digital from Traditional advertising consumption

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

All of the following can be said of Digital Database marketing and management except?

Includes drip marketing to existing funnel stages

Correct Incorrect Correct answer

Is not yet accepted by consumers as a retail tool

Correct Incorrect Correct answer

Can increase stage conversion by 25% or more

Correct Incorrect Correct answer

Keeps you practice top of mind with post stage eblast and text messages

Correct Incorrect Correct answer

SEO can be defined as?

Making your website look good when compared to competitors

Correct Incorrect Correct answer

Ensuring your brand resonates on the website and matches your physical space

Correct Incorrect Correct answer

Tactics and strategies to ensure you website comes up as high as possible on a key word SERP

Correct Incorrect Correct answer

Is inexpensive and is a far better option than paid search

Correct Incorrect Correct answer

What can be used to describe SEO includes?

High quality on page content

Correct Incorrect Correct answer

Back Linking

Correct Incorrect Correct answer

Blogging

Correct Incorrect Correct answer

Interlinking

Correct Incorrect Correct answer

Meta Tags

Correct Incorrect Correct answer

Page opening speed

Correct Incorrect Correct answer

Mobile first

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

What can be describe SEO?

Gets most of the SERP leads for a key word query

Correct Incorrect Correct answer

Can be very expensive

Correct Incorrect Correct answer

Can take a long time to pay off

Correct Incorrect Correct answer

Can take a very long time to get to first page on SERP

Correct Incorrect Correct answer

Can take a very long time to get to #1

Correct Incorrect Correct answer

#1 organic ranking on SERP get 45% or more of the leads

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

SEO___

Has the best ROI (return on investment) of any Marketing tactic

Correct Incorrect Correct answer

Is an expensive marathon that never ends

Correct Incorrect Correct answer

Exceeds #1 PPC once you become bottom of first page organic on a key word SERP

Correct Incorrect Correct answer

Is far superior to PPC

Correct Incorrect Correct answer

Will automatically result in organic social success

Correct Incorrect Correct answer

Should only be considered with paid social in combination as the two are connected

Correct Incorrect Correct answer

SEO tactics and strategies require a long time to achieve high page ranking for key words because of the following except one?

There is a lot of competition

Correct Incorrect Correct answer

Google has precise algorithms that may affect your ranking

Correct Incorrect Correct answer

Can be circumvented without risk through Black Hat SEO strategies to speed up the process of becoming ranked

Correct Incorrect Correct answer

Google wants to present the searcher with the most relevant provider

Correct Incorrect Correct answer

Google more focused on the searcher and the relevance of the SERP than the advertiser on the SERP

Correct Incorrect Correct answer

Paid Search includes all of the following but one?

Google AdWords (PPC)

Correct Incorrect Correct answer

Paid Social (Facebook, Instagram and others

Correct Incorrect Correct answer

Involves paying for a digital advertisement to be presented to a potential online client usually at the top and bottom of SERP

Correct Incorrect Correct answer

Has made lead generation much easier for startup practices

Correct Incorrect Correct answer

Is much more expensive than SEO for startup practices

Correct Incorrect Correct answer

Paid Search or Pay Per click is dominated by

Google

Correct Incorrect Correct answer

Bing

Correct Incorrect Correct answer

Yahoo

Correct Incorrect Correct answer

None of the Above

Correct Incorrect Correct answer

Paid Search has the following benefits?

Immediate results

Correct Incorrect Correct answer

Cost effective and affordable CPL

Correct Incorrect Correct answer

Can be turned on /off or adjusted quickly

Correct Incorrect Correct answer

Is a short sprint, whereas SEO is a never ending marathon

Correct Incorrect Correct answer

Is a cost effective way to generate short term leads, consults, sales and revenue for any practice with a short-term revenue gap

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

A Google Adwords program?

Is an automated auction by google that uses AI

Correct Incorrect Correct answer

Is easy to learn and run effectively without a paid search consultant

Correct Incorrect Correct answer

Is less effective because as it can be local and targeted paid search

Correct Incorrect Correct answer

Provides very few metrics or feedback to stay secretive

Correct Incorrect Correct answer

Does not allow you to do AB testing

Correct Incorrect Correct answer

The following are true of PPC paid search except?

Paid search ads in front of highly selected potential purchasers

Correct Incorrect Correct answer

Allows new practices to be top of SERP pages

Correct Incorrect Correct answer

Can generate 10% or more of all leads from a key word query and SERP

Correct Incorrect Correct answer

Does not rely on being first page on organic SERP to be successful

Correct Incorrect Correct answer

Results in less qualified leads than SEO

Correct Incorrect Correct answer

Is successful lead gen tool for even the most experienced practices

Correct Incorrect Correct answer

Provides CPL’s (cost per lead) that can be r less than $100

Correct Incorrect Correct answer

Social Media can be defined as Digital platforms and applications that enable users to?

Create Content

Correct Incorrect Correct answer

Share Content

Correct Incorrect Correct answer

Rate Content

Correct Incorrect Correct answer

Communicate with each other

Correct Incorrect Correct answer

Participate in Social Networking

Correct Incorrect Correct answer

All of the Above

Correct Incorrect Correct answer

Most Social Medica channels have some of these common features except?

Posting

Correct Incorrect Correct answer

Liking

Correct Incorrect Correct answer

Following

Correct Incorrect Correct answer

Subscribing

Correct Incorrect Correct answer

Do not allow advertising

Correct Incorrect Correct answer

Hashtags

Correct Incorrect Correct answer

Commenting

Correct Incorrect Correct answer

All of the following can be said of social media except?

4 billion people in the world are thought to be on social media

Correct Incorrect Correct answer

People making buying decisions and shop on social media

Correct Incorrect Correct answer

People read and trust reviews on social media

Correct Incorrect Correct answer

People share video and photos on social media

Correct Incorrect Correct answer

People rate services and companies on social media

Correct Incorrect Correct answer

People date on social media

Correct Incorrect Correct answer

Social media is still a novelty and not a good place to advertise

Correct Incorrect Correct answer

Each of the following would be classified as social media except?

Social Networks (eg. Facebook, Twitter)

Correct Incorrect Correct answer

Medical Sharing Sites (eg. Instagram, Youtube)

Correct Incorrect Correct answer

Paid Finance processing portals (eg. Amazon, Shopify)

Correct Incorrect Correct answer

Social Review sites (eg. Yelp)

Correct Incorrect Correct answer

Discussions Sites (eg. Readit, RealSelf)

Correct Incorrect Correct answer

Mobile devices are?

Desktops are used more in Paid search than mobile

Correct Incorrect Correct answer

Mobile devices do not allow paid social

Correct Incorrect Correct answer

Mobile devices have separate Pay per click google strategies

Correct Incorrect Correct answer

Social medica channels are far more commonly used on desktop vs mobile

Correct Incorrect Correct answer

What best describes Propagation?

Science of increasing engagement from existing clients

Correct Incorrect Correct answer

Designed to increase sales from the existing database

Correct Incorrect Correct answer

Attempts to change the Practice Funnel to the Practice to a practice cylinder

Correct Incorrect Correct answer

Can result in 40% or more of your income coming from existing clients

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

All the following can describe propagation strategy in your business except?

Focuses on primarily on converting Leads to consults

Correct Incorrect Correct answer

Uses drip and nurture marketing

Correct Incorrect Correct answer

Tries to get more clients back for repeat maintenance treatments

Correct Incorrect Correct answer

Promotes cross merchandising

Correct Incorrect Correct answer

Incorporate strategies for Ambassadorship

Correct Incorrect Correct answer

If focused on middle to bottom of funnel conversion activities

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

The Practice Funnel includes all but?

Is usually cone shaped

Correct Incorrect Correct answer

With good retention conversion can be broadened at the bottom

Correct Incorrect Correct answer

Is visual tool to describe patient flow through a practice

Correct Incorrect Correct answer

Propagation science works best after the treatment phase

Correct Incorrect Correct answer

Bottom of funnel propagation improves profitability and may reduce the need for new leads

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

Top of the practice Funnel refers to all except?

Generation of new leads

Correct Incorrect Correct answer

Conversion of leads to consults

Correct Incorrect Correct answer

Propagation of re-treatments

Correct Incorrect Correct answer

Incorporates a lead management system

Correct Incorrect Correct answer

Involves paid search and organic search lead generation

Correct Incorrect Correct answer

Drip Marketing is a component of Propagation science and refers to?

Combination strategies to increase the Average selling price

Correct Incorrect Correct answer

Spending more on social media than google

Correct Incorrect Correct answer

A science of written messaging released at a defined cadence designed to increase stage conversion

Correct Incorrect Correct answer

Results in increased attrition at each stage of the practice funnel

Correct Incorrect Correct answer

Is very expensive form of marketing and is suited to only the practices with the most money

Correct Incorrect Correct answer

Does not help with Propagation science

Correct Incorrect Correct answer

A Business Plan is best described as?

Is a written document that documents and memorializes the business

Correct Incorrect Correct answer

Is drafted by the bank to determine you credit worthiness

Correct Incorrect Correct answer

Is drafted by advisors for the physician

Correct Incorrect Correct answer

Is not necessary after a successful first year in business

Correct Incorrect Correct answer

Your Business Plan should be?

A document that is set in stone and rarely changes

Correct Incorrect Correct answer

Reviewed frequently but never altered

Correct Incorrect Correct answer

Reviewed infrequently

Correct Incorrect Correct answer

Reviewed regularly and adjusted if needed according to marketing realities

Correct Incorrect Correct answer

The Unique Selling Proposition in your Business Plan?

Reflects only your pricing matrix

Correct Incorrect Correct answer

Is the portion of the Business Plan you promote to bankers

Correct Incorrect Correct answer

Are the practice features you position to the customer after they have had their consult?

Correct Incorrect Correct answer

Are the practice feature(s) that attracts clients and can include experience, skills, newest, busiest, cheapest, most reputable amongst others

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

A P/L refers to?

Physician Licensing

Correct Incorrect Correct answer

Portfolio Leasing

Correct Incorrect Correct answer

Profit and Loss Statement

Correct Incorrect Correct answer

None of the Above

Correct Incorrect Correct answer

Cash Flow refers to?

The topline sales

Correct Incorrect Correct answer

The Bottom Line Profit

Correct Incorrect Correct answer

A Balance Sheet Item

Correct Incorrect Correct answer

The money you have left over from sales after expenses

Correct Incorrect Correct answer

Your Bank Balance

Correct Incorrect Correct answer

Start Up Business Plans?

Cannot be used for financing

Correct Incorrect Correct answer

Are critical for stating Goals, tactics and strategies for success

Correct Incorrect Correct answer

Use historical financials to create a P/L proforma

Correct Incorrect Correct answer

Need to be completely re-written every year after year one

Correct Incorrect Correct answer

A SWOT is?

A Human Resources Disciplinary tool

Correct Incorrect Correct answer

Only works in small markets

Correct Incorrect Correct answer

Is an analysis of the strengths, weakness, opportunities’ and treat of a practice

Correct Incorrect Correct answer

Should not include mystery shopping

Correct Incorrect Correct answer

Should not be part of a business plan

Correct Incorrect Correct answer

All of the Above

Correct Incorrect Correct answer

None of the Above

Correct Incorrect Correct answer

Financial Projections include?

P/L

Correct Incorrect Correct answer

Sales of services and products

Correct Incorrect Correct answer

Fixed and Variable Expenses

Correct Incorrect Correct answer

Projected Sales

Correct Incorrect Correct answer

All of the Above

Correct Incorrect Correct answer

A good manager should be able to do all except?

Extract the most out of employees

Correct Incorrect Correct answer

Be able to read and manage a P/L

Correct Incorrect Correct answer

Fire bad employees

Correct Incorrect Correct answer

Grow the business 10% per year

Correct Incorrect Correct answer

Always be the best leader of the business

Correct Incorrect Correct answer

Financing Options include?

Capital Leasing

Correct Incorrect Correct answer

Bank Loan

Correct Incorrect Correct answer

Operational Leasing

Correct Incorrect Correct answer

Line of Credit

Correct Incorrect Correct answer

All of the Above

Correct Incorrect Correct answer

None of the Above

Correct Incorrect Correct answer

A Capital Leasing for your energy base devices include except?

Off balance sheet financing

Correct Incorrect Correct answer

Can reduce taxable liability

Correct Incorrect Correct answer

Records the equipment as an asset and liability

Correct Incorrect Correct answer

Allows the full capital deduction in the first year

Correct Incorrect Correct answer

Qualifies for the IRS Tax code 179

Correct Incorrect Correct answer

Often have a 1$ buyout at the end of the term

Correct Incorrect Correct answer

Operational Leases have the following features except?

Expensed on your books as a liability

Correct Incorrect Correct answer

Allow full monthly expenses deduction for the length of the term

Correct Incorrect Correct answer

Are On Balance Sheet financing

Correct Incorrect Correct answer

Have a buyout flexibility at the end of the term

Correct Incorrect Correct answer

Guerilla Business Plans?

Refers to the marketing Budget

Correct Incorrect Correct answer

Are only good of one month or short campaigns

Correct Incorrect Correct answer

Are most common for new practices

Correct Incorrect Correct answer

Are Micro Business plans for established practices

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

A Revenue Gap is?

A Key performance indicator

Correct Incorrect Correct answer

Identifies when Projected sales will be less than Target Sales

Correct Incorrect Correct answer

Triggers “Finding the money activities” in the practice funnel

Correct Incorrect Correct answer

May trigger top of funnel lead generation

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

RRT or Revenue Recognition Time is?

Identifies when a client credit card clears

Correct Incorrect Correct answer

Is the time between stage activation and payment being received

Correct Incorrect Correct answer

Does not play a role is closing revenue gaps

Correct Incorrect Correct answer

Is the time it takes to perform a procedure

Correct Incorrect Correct answer

Is the time it takes for business tax returns

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

Sales Gaps can?

Activate top of funnel paid search

Correct Incorrect Correct answer

Activate middle or bottom of funnel revenue activities

Correct Incorrect Correct answer

Is a Key Performance indicator

Correct Incorrect Correct answer

Should trigger a Scheduling Gap analysis

Correct Incorrect Correct answer

Will often trigger an RRT analysis

Correct Incorrect Correct answer

Need to be closed with “Find the Money” Activities

Correct Incorrect Correct answer

Identify potential Cash Flow concerns

Correct Incorrect Correct answer

All of the Above

Correct Incorrect Correct answer

None of the Above

Correct Incorrect Correct answer

Paid Search is a critical part of most business plans because?

Organic search is so cheap

Correct Incorrect Correct answer

Paid search is less expensive, but the leads are not well qualified

Correct Incorrect Correct answer

It has never been less expensive to purchase low cost, well qualified leads

Correct Incorrect Correct answer

Paid search is not geo-targeted

Correct Incorrect Correct answer

Includes only google ad words and not paid social

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

The Author of the Business Plan should?

Be your accountant

Correct Incorrect Correct answer

Be your tax advisor

Correct Incorrect Correct answer

Be your banker

Correct Incorrect Correct answer

Be your medical team

Correct Incorrect Correct answer

Be you and your manager

Correct Incorrect Correct answer

In constructing a forward-looking P/L?

Requires building a list of procedures

Correct Incorrect Correct answer

Estimating the number of those procedures that are required to be performed

Correct Incorrect Correct answer

Factoring in the List price of each procedure

Correct Incorrect Correct answer

Knowing the COGS for each procedure

Correct Incorrect Correct answer

Knowing the Fixed and variable expenses of your business

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

P/L for new start up’s?

Can use historical financial

Correct Incorrect Correct answer

May use industry averages to establish Sales and Expenses

Correct Incorrect Correct answer

Is usually very accurate

Correct Incorrect Correct answer

Is not dependent upon assumptions

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

A Proforma P/L for existing Practices?

Use historical financial information like the prior year’s income statement

Correct Incorrect Correct answer

Build in know conversion rates and ASP’s

Correct Incorrect Correct answer

Assumes 5-10% growth in the topline for low proforma estimates

Correct Incorrect Correct answer

Used expense ratios from historical financials to burden the future cost of growth

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

Managing a P/L involves everything but?

Growing the topline

Correct Incorrect Correct answer

Managing the expenses and controlling expense creep

Correct Incorrect Correct answer

Doing regular expense audits

Correct Incorrect Correct answer

Looking for Revenue GAPS

Correct Incorrect Correct answer

Looking for Scheduling GAPS

Correct Incorrect Correct answer

Working the top of funnel revenue opportunities for long RRT GAPS

Correct Incorrect Correct answer

Working the middle and bottom of funnel opportunities for short RRT GAPS

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

ALL of the above

Correct Incorrect Correct answer

Revenue GAP?

Is when staff take a holiday

Correct Incorrect Correct answer

Occurs when Actual sales exceed projected sales

Correct Incorrect Correct answer

Can only be calculated if you know your target sales, actual and projected sales

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

The practice RRT is?

Is the Reaction Rate for Thermal technologies

Correct Incorrect Correct answer

Is the Retention Rate over time

Correct Incorrect Correct answer

Is the Revenue Recognition Time

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

The RRT is important because?

It forces the practice manager to consider which Practice Funnell opportunities to use to fill the revenue and scheduling gaps

Correct Incorrect Correct answer

Helps define top and bottom of funnel lead generation activities

Correct Incorrect Correct answer

Targets the lead generation activity on the “turnaround time” of the procedure

Correct Incorrect Correct answer

All of the Above

Correct Incorrect Correct answer

Scheduling GAP’s?

Refers to technician or technology treatment blocks that are un-booked

Correct Incorrect Correct answer

Refers to breaks for staff between treatments

Correct Incorrect Correct answer

Refers to times between treatments that are schedule for room turnaround

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

None of the Above

Correct Incorrect Correct answer

Digital Marketing?

Allows modern, cost-effective database marketing

Correct Incorrect Correct answer

Allows target marketing to unclosed status for leads, consults and treatments

Correct Incorrect Correct answer

Can often be done through an APP

Correct Incorrect Correct answer

Can target market selected segments of your database

Correct Incorrect Correct answer

Has proven to be effective at increasing sales

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

Middle and Bottom of Funnel Revenue GAP activities?

Focus on Paid search on PPC

Correct Incorrect Correct answer

Focus on Paid social

Correct Incorrect Correct answer

Focus on unclosed consults and unclosed re-treatments

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

CRO is best described by?

Involves Drip Marketing

Correct Incorrect Correct answer

Involves phone calls

Correct Incorrect Correct answer

Involves Eblasts

Correct Incorrect Correct answer

Involves Text messaging

Correct Incorrect Correct answer

Increases conversion rates

Correct Incorrect Correct answer

Only one of the above

Correct Incorrect Correct answer

None of the Above

Correct Incorrect Correct answer

All of the Above

Correct Incorrect Correct answer

Top of Funnel Revenue GAP activity?

Uses Paid Search

Correct Incorrect Correct answer

Uses CRO on unclosed consults and re-treatments

Correct Incorrect Correct answer

Involve rewards points for spent by existing patients

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

PPC or Paid Search Calculations involve all but one of the following?

Knowing the Revenue GAP

Correct Incorrect Correct answer

Understanding lead and consult conversion

Correct Incorrect Correct answer

Knowing the gender specific procedure mix

Correct Incorrect Correct answer

Knowing your Cost per Lead

Correct Incorrect Correct answer

Knowing your procedural ASP

Correct Incorrect Correct answer

Staying ahead of Cash Flow?

Describes the process of weekly bank deposits

Correct Incorrect Correct answer

Requires a low ASP

Correct Incorrect Correct answer

Is not important in Luxury Brand Business models

Correct Incorrect Correct answer

Requires that sales exceed fixed and variable expenses

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

Expense Creep is?

Is rare but should be monitored

Correct Incorrect Correct answer

The slow rise in revenue over expense ratio

Correct Incorrect Correct answer

Is the slow, small, incremental rise in fixed and variable expenses over time

Correct Incorrect Correct answer

Affect physician services mostly but not nursing or delegate professionals

Correct Incorrect Correct answer

None of the above

Correct Incorrect Correct answer

Managing Expense Creep?

Involves frequent monitoring

Correct Incorrect Correct answer

Analyzes and evaluates all expense line items

Correct Incorrect Correct answer

Attempts to reduce expenses monthly or quarterly by 1% or more

Correct Incorrect Correct answer

Is an important part of enhancing net profitability

Correct Incorrect Correct answer

All of the above

Correct Incorrect Correct answer

None of the Above

Correct Incorrect Correct answer

Marketing and Managing a High-Performance Aesthetic Practice

Certification Exam- Boomerang Book MBA

Certification Exam- Boomerang Book MBA

Exam Summary

Information

Results

Results

Categories

1. Question

2. Question

3. Question

4. Question

5. Question

6. Question

7. Question

8. Question

9. Question

10. Question

11. Question

12. Question

13. Question

14. Question

15. Question

16. Question

17. Question

18. Question

19. Question

20. Question

21. Question

22. Question

23. Question

24. Question

25. Question

26. Question

27. Question

28. Question

29. Question

30. Question

31. Question

32. Question

33. Question

34. Question

35. Question

36. Question

37. Question

38. Question

39. Question

40. Question

41. Question

42. Question

43. Question

44. Question

45. Question

46. Question

47. Question

48. Question

49. Question

50. Question

51. Question

52. Question

53. Question

54. Question

55. Question

56. Question

57. Question

58. Question

59. Question

60. Question

61. Question

62. Question

63. Question

64. Question

65. Question

66. Question

67. Question

68. Question

69. Question

70. Question

71. Question

72. Question