Marketing and Managing a High-Performance Aesthetic Practice
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Chapter 1 | Place
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Chapter 2 | People
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Chapter 3 | Product
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Chapter 4 | Price
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Chapter 5 | Process
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Chapter 6 | Performance
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Chapter 7.1 | Traditional Media
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Chapter 7.2 | Digital Media
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Chapter 7.2.1 | SEO
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Chapter 7.2.2 | Paid Search
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Chapter 7.2.3 | Social Media
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Chapter 8 | Propagation
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Chapter 9 | Plan
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Chapter 10 | Profit
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Certificate Exam- Boomerang Book MBA1 Exam
Boomerang Book MBA
Certification Exam- Boomerang Book MBA
Exam Summary
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Question 1 of 119
1. Question
The Aesthetic Market Place is comprised of?
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Question 2 of 119
2. Question
The estimated Combined Size of the Aesthetic Market in America is?
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Question 3 of 119
3. Question
The Most common Superior Retail Value Proposition (SRVP) in Private Pay Health care is?
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Question 4 of 119
4. Question
Your Mission Statement?
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Question 5 of 119
5. Question
Your Vision Statement?
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Question 6 of 119
6. Question
The Location of your Physical Space?
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Question 7 of 119
7. Question
What best describes your brand?
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Question 8 of 119
8. Question
What Best describes Your Digital Place?
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Question 9 of 119
9. Question
The Waiting Room in your PLACE should have?
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Question 10 of 119
10. Question
The most important single thing in creating a successful business is?
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Question 11 of 119
11. Question
What best describes The Corporate Culture or your Business?
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Question 12 of 119
12. Question
The most common successful Corporate Culture in our space is?
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Question 13 of 119
13. Question
The Defined Culture versus the Actual culture is most determined by?
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Question 14 of 119
14. Question
It is best to hire client facing staff for?
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Question 15 of 119
15. Question
Which is most accurate: “A product is”?
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Question 16 of 119
16. Question
In the early 1990’s the following were true except?
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Question 17 of 119
17. Question
The early explosion of the non-invasive cosmetic medical market in the USA in early 2000 resulted from all but?
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Question 18 of 119
18. Question
Which of the following is not true?
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Question 19 of 119
19. Question
Convergence contributed to the rapid growth of Cosmetic enhancement as a result of all but?
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Question 20 of 119
20. Question
An extender, or delegated act services provider provides the following except?
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Question 21 of 119
21. Question
The Best way to decide prices for your services and products include all but?
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Question 22 of 119
22. Question
The most common SRVP’s include except?
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Question 23 of 119
23. Question
Which is the most accurate: For High price Luxury Brand Business Models can be very successful because?
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Question 24 of 119
24. Question
Which answer is least accurate: Dropping your Prices is often not a solution to cash flow problems and insufficient sales because?
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Question 25 of 119
25. Question
The least important element of patient conversion is?
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Question 26 of 119
26. Question
A Practice Funnel is?
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Question 27 of 119
27. Question
The 6 conversion stages of a Practice Funnel include all but?
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Question 28 of 119
28. Question
CRO, or Conversion Rate Optimization includes all but?
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Question 29 of 119
29. Question
Which is NOT true about well executed Digital Paid Search Awareness Campaigns?
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Question 30 of 119
30. Question
The following are common USP’s deployed in well executed Paid Search Campaigns except?
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Question 31 of 119
31. Question
All of the following indicate that an IMPRESSION have become an actual LEAD except?
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Question 32 of 119
32. Question
An assigned Lead Coordinator is best described?
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Question 33 of 119
33. Question
Lead Generation contact with your clinic will?
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Question 34 of 119
34. Question
Drip Marketing?
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Question 35 of 119
35. Question
The modern patient when coming for consultation generally?
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Question 36 of 119
36. Question
A Good Lead Conversion rate is?
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Question 37 of 119
37. Question
A screening consult coordinator?
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Question 38 of 119
38. Question
Virtual Consults can be?
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Question 39 of 119
39. Question
Having consult fee can?
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Question 40 of 119
40. Question
The 8 Steps to a successful consult include the following except?
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Question 41 of 119
41. Question
The Following personality disorders (not traits) represents 10-15% of all plastic surgery and cosmetic enhancement patients?
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Question 42 of 119
42. Question
A good consult closure rate is considered to be?
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Question 43 of 119
43. Question
Bundling Services in Combination can?
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Question 44 of 119
44. Question
All of the following techniques typically reduce treatment pain and anxiety except?
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Question 45 of 119
45. Question
Getting patients back for re-treatment maintenance treatments?
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Question 46 of 119
46. Question
Upselling to other services (cross merchandising)?
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Question 47 of 119
47. Question
It is more cost effective to?
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Question 48 of 119
48. Question
Using practice management software can?
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Question 49 of 119
49. Question
Reputation Management is?
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Question 50 of 119
50. Question
Practice Key Performance Indictors of KPI’s ?
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Question 51 of 119
51. Question
Your Practice summary of Mangers Dashboard my include?
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Question 52 of 119
52. Question
Projected Sales include all but?
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Question 53 of 119
53. Question
Revenue Recognition time is?
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Question 54 of 119
54. Question
Uncovered Reports is best described by?
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Question 55 of 119
55. Question
Drip Marketing is best described by?
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Question 56 of 119
56. Question
Retention Reports are best described by?
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Question 57 of 119
57. Question
Promotion is best described by?
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Question 58 of 119
58. Question
The following statement about Finding new leads is correct except?
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Question 59 of 119
59. Question
The following are true about Promotion and the acquisition of New Leads except?
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Question 60 of 119
60. Question
Promotion is best defined as?
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Question 61 of 119
61. Question
Traditional Promotion often included?
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Question 62 of 119
62. Question
Even in the Digital era, which of the following promotion and marketing tactics will still likely be a part of your marketing program?
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Question 63 of 119
63. Question
Digital Media and Marketing includes all but one?
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Question 64 of 119
64. Question
Digital promotion is essential in today’s market because?
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Question 65 of 119
65. Question
All of the following can be said of Digital Database marketing and management except?
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Question 66 of 119
66. Question
SEO can be defined as?
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Question 67 of 119
67. Question
What can be used to describe SEO includes?
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Question 68 of 119
68. Question
What can be describe SEO?
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Question 69 of 119
69. Question
SEO___
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Question 70 of 119
70. Question
SEO tactics and strategies require a long time to achieve high page ranking for key words because of the following except one?
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Question 71 of 119
71. Question
Paid Search includes all of the following but one?
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Question 72 of 119
72. Question
Paid Search or Pay Per click is dominated by
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Question 73 of 119
73. Question
Paid Search has the following benefits?
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Question 74 of 119
74. Question
A Google Adwords program?
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Question 75 of 119
75. Question
The following are true of PPC paid search except?
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Question 76 of 119
76. Question
Social Media can be defined as Digital platforms and applications that enable users to?
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Question 77 of 119
77. Question
Most Social Medica channels have some of these common features except?
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Question 78 of 119
78. Question
All of the following can be said of social media except?
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Question 79 of 119
79. Question
Each of the following would be classified as social media except?
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Question 80 of 119
80. Question
Mobile devices are?
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Question 81 of 119
81. Question
What best describes Propagation?
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Question 82 of 119
82. Question
All the following can describe propagation strategy in your business except?
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Question 83 of 119
83. Question
The Practice Funnel includes all but?
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Question 84 of 119
84. Question
Top of the practice Funnel refers to all except?
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Question 85 of 119
85. Question
Drip Marketing is a component of Propagation science and refers to?
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Question 86 of 119
86. Question
A Business Plan is best described as?
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Question 87 of 119
87. Question
Your Business Plan should be?
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Question 88 of 119
88. Question
The Unique Selling Proposition in your Business Plan?
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Question 89 of 119
89. Question
A P/L refers to?
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Question 90 of 119
90. Question
Cash Flow refers to?
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Question 91 of 119
91. Question
Start Up Business Plans?
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Question 92 of 119
92. Question
A SWOT is?
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Question 93 of 119
93. Question
Financial Projections include?
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Question 94 of 119
94. Question
A good manager should be able to do all except?
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Question 95 of 119
95. Question
Financing Options include?
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Question 96 of 119
96. Question
A Capital Leasing for your energy base devices include except?
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Question 97 of 119
97. Question
Operational Leases have the following features except?
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Question 98 of 119
98. Question
Guerilla Business Plans?
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Question 99 of 119
99. Question
A Revenue Gap is?
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Question 100 of 119
100. Question
RRT or Revenue Recognition Time is?
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Question 101 of 119
101. Question
Sales Gaps can?
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Question 102 of 119
102. Question
Paid Search is a critical part of most business plans because?
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Question 103 of 119
103. Question
The Author of the Business Plan should?
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Question 104 of 119
104. Question
In constructing a forward-looking P/L?
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Question 105 of 119
105. Question
P/L for new start up’s?
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Question 106 of 119
106. Question
A Proforma P/L for existing Practices?
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Question 107 of 119
107. Question
Managing a P/L involves everything but?
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Question 108 of 119
108. Question
Revenue GAP?
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Question 109 of 119
109. Question
The practice RRT is?
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Question 110 of 119
110. Question
The RRT is important because?
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Question 111 of 119
111. Question
Scheduling GAP’s?
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Question 112 of 119
112. Question
Digital Marketing?
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Question 113 of 119
113. Question
Middle and Bottom of Funnel Revenue GAP activities?
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Question 114 of 119
114. Question
CRO is best described by?
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Question 115 of 119
115. Question
Top of Funnel Revenue GAP activity?
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Question 116 of 119
116. Question
PPC or Paid Search Calculations involve all but one of the following?
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Question 117 of 119
117. Question
Staying ahead of Cash Flow?
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Question 118 of 119
118. Question
Expense Creep is?
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Question 119 of 119
119. Question
Managing Expense Creep?
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