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    • Private pay doesn’t start with scale. It starts with a decision.

      In her first appearance on Prescribing Profit, Dr. Liz Knies shares how she transitioned from emergency medicine into aesthetics and built a profitable private pay practice in a small market — without relying on high patient volume.

      This episode breaks down the early decisions, risks, and mindset shifts required to build a foundation that actually supports long-term growth.

      Watch tomorrow inside BoomerangFX Learn.

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      Dr. Liz Rose Knies, MD is the founder and physician-owner of Rose Injectables, a physician-led women’s health and aesthetic boutique with locations in Colorado Springs and Cañon City, Colorado. Since 2013, she has been dedicated to helping women feel confident, vibrant, and fully themselves. A multi-award-winning physician, national speaker, and leader in aesthetic medicine, she is known for her physician-led, outcomes-driven approach to women’s health, including her signature EmpowerRF treatment, Perky Peach®️.