Description
The principle of the “Boomerang effect” or FX underscores the importance of ensuring that what a practitioner offers returns to them. A thriving business should foster a cycle where satisfied clients return for additional services, refer others, and promote the practice on social media. With the advent of the internet and digital marketing over the past 15 years, acquiring new patients has become more cost-effective and accessible than ever before.
Dr. R. Stephen Mulholland, while establishing one of the largest and most successful businesses in North America’s third-largest city, recognized the need for cloud-based software tailored to manage and expand such practices. Thus, he developed BoomerangFX PMS (Practice Management Software), aptly named to reflect the concept that what leaves the practice should return. Through this book and leveraging the capabilities of the industry-specific BoomerangFX PMS, readers will discover how to seamlessly convert consultations into treatments and, subsequently, repeat treatments, thereby cultivating highly efficient and profitable enterprises.
