Tip of the Week with Dr. Stephen Mulholland

In today’s world, patients don’t walk into your clinic first , they find you online. Your digital place has become the true front door of your aesthetic business.

Before anyone books a consult, they:

• Search their concern on Google
• Visit your website
• Browse your social media
• Check your reviews

And you have 8 seconds to capture their attention.

Dr. Mulholland reminds us that your digital space must reflect everything your physical space represents:

1. Your brand & logo
2. Your superior retail value proposition (SRVP)
3. Your clinic identity
4. Your menu of services
5. Your promise of experience

Your digital ecosystem should include:

• A strong, organic website
• Social channels (Instagram, Facebook, TikTok, LinkedIn)
• A reputation footprint (Google, Yelp, RealSelf, RMD)
• Paid search & matching landing pages
• A seamless funnel from click → lead → consult

Because the real battle for new patients is happening online, not in your waiting room.

Your physical and digital spaces must feel identical, same brand, same message, same emotional connection. When they match, you build trust instantly. When they don’t, you lose the lead instantly.

Master your digital place, and you’ll be miles ahead of your competition.