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EPISODE 01

The Profit Blueprint Every Provider Needs with Mac Osman

Private Pay Growth Series

You will learn:
  • How to evaluate and select revenue producing devices
  • How to price confidently without discounting
  • How to build a hiring framework that improves conversion and retention
  • How your physical and digital footprint impacts profitability
  • The internal marketing assets modern clinics cannot skip
Mac Osman, JD and business development leader at Mac Osman Consulting, joins Dr. Stephen Mulholland for the premiere episode of Prescribing Profit. This conversation launches the Private Pay Growth Series by walking providers through the essential profit blueprint that every successful private pay clinic relies on. Mac and Dr. Mulholland break down the core decisions that determine long term profitability, including device selection, pricing, staffing structure, and the internal marketing systems that keep demand consistent year round.
About Our Guest: Mac Osman is a highly respected leader in the medical aesthetics industry, with over a decade of experience driving growth and innovation for clinics across North America. With a proven track record of helping medical professionals generate millions in revenue, Mac has played a pivotal role in launching and scaling more than 200 aesthetic clinics in the past 9 years alone A strategic advisor and business development expert, Mac has collaborated with thousands of practitioners, providing the tools, insights, and structure needed to build profitable, sustainable practices. His unique blend of legal expertise—holding a law degree from the University of Toronto—and entrepreneurial insight allows him to navigate both the regulatory and business sides of the industry with ease. In addition to his work in the private sector, Mac spent four years as a professor in the Business department of the Wilfred Laurier University & Conestoga College, where he mentored the next generation of entrepreneurs and leaders. Whether advising doctors on capital investments or guiding medical aesthetic clinics through high-impact revenue strategies, Mac Osman remains a trusted voice and force for growth in the aesthetics space.

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