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The Boomerang Book
Your comprehensive guide to practice management and marketing in the digital era!
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Course Content
Chapter 1 | PLACE
Chapter 2 | PEOPLE
Chapter 3 | PRODUCT
Chapter 4 | PRICE
Chapter 5 | PROCESS
Chapter 6 | PERFORMANCE
Chapter 7 | PROMOTION
Chapter 7.1 | Traditional Media
Chapter 7.2 | Digital Media
Chapter 7.2.1 | SEO
Chapter 7.2.2 | Paid Search
Chapter 7.2.3 | Social Media
Chapter 8 | PROPAGATION
Chapter 9 | PLAN
Chapter 10 | PROFIT
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14 Lessons
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