How Dr. Liz Knies Built a Private Pay Practice in a Small Market
Private Pay Growth Series
In her first appearance, Dr. Liz Knies shares her journey from emergency medicine to building a successful private pay practice in a small market. She breaks down the early decisions, risks, and mindset shifts required to transition into aesthetics and establish a profitable foundation without relying on high patient volume.
You will learn:
- How to transition from traditional medicine into a private pay model
- What it takes to build a practice in a small or underserved market
- How to evaluate risk when the numbers don’t initially make sense
- The early operational and financial decisions that shape long-term success
- How to position your services to attract the right patients from day one
About Our Guest:
Dr. Liz Rose Knies, MD is the founder and physician-owner of Rose Injectables, a physician-led women’s health and aesthetic boutique with locations in Colorado Springs and Cañon City, Colorado. Since 2013, Dr. Knies has been dedicated to helping women feel confident, vibrant, and fully themselves — from the inside out.
A passionate advocate for women’s intimate wellness, Dr. Knies offers Perky Peach®️ 🍑 — her practice’s signature EmpowerRF treatment — delivering real, lasting outcomes for women navigating the changes that come with age, hormones, and life. Her physician-led approach means every patient receives expert, personalized care in a setting built entirely around women’s health.
Based in Colorado, Dr. Knies is also a multi-award winning physician, national speaker and thought leader in aesthetic medicine, bringing both clinical excellence and genuine heart to everything she does.
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