The Influencer Strategy That Brings Real Patients In with Mac Osman
Visbility and Demand Series
Part two of the Visibility & Demand Series explores the influencer strategies that actually drive patient volume. Mac Osman and Dr. Mulholland walk through how to evaluate influencers using analytics, when to offer complimentary treatments, and how to structure partnerships that generate real consults instead of vanity metrics.
You will learn:
- What organic SEO can and cannot do
- How to structure high converting short form and long form content
- Why YouTube Shorts is emerging as a top discovery tool
- How to strengthen and protect your online reputation
- How AI driven follow up supports organic visibility
About Our Guest:
Mac Osman is a highly respected leader in the medical aesthetics industry, with over a decade of experience driving growth and innovation for clinics across North America. With a proven track record of helping medical professionals generate millions in revenue, Mac has played a pivotal role in launching and scaling more than 200 aesthetic clinics in the past 9 years alone
A strategic advisor and business development expert, Mac has collaborated with thousands of practitioners, providing the tools, insights, and structure needed to build profitable, sustainable practices. His unique blend of legal expertise—holding a law degree from the University of Toronto—and entrepreneurial insight allows him to navigate both the regulatory and business sides of the industry with ease.
In addition to his work in the private sector, Mac spent four years as a professor in the Business department of the Wilfred Laurier University & Conestoga College, where he mentored the next generation of entrepreneurs and leaders. Whether advising doctors on capital investments or guiding medical aesthetic clinics through high-impact revenue strategies, Mac Osman remains a trusted voice and force for growth in the aesthetics space.
Latest Episodes
